Hair conditioning

Conditioning is everywhere in hair care. Customers want to give their hair lubricity, feel, manageability, strength, and more. Each benefit results from the ingredient activity we call hair conditioning.

Here are some of the most exciting ingredients for providing conditioning effects. They have advanced performance properties that offer excellent conditioning for hair.

Hair conditioning ingredients are specialties that create unique, distinct, and beneficial features in hair care products—the kind of features that will help offerings stand out in customers' minds.

Phospholipids, quaternary, and natural ingredients are ideal for today's hair care applications. Mildness, substantivity, high performance, and multifunctionality are typical properties of modern hair conditioning ingredients.