Smooth and silky underarms and soft kissable face ... for longer
Men and women are increasingly seeking to shave less often. To support them in achieving their goal, Sederma introduced Kelisoft™, a hair growth minimizer, efficient on both beards and underarms.
Kelisoft™ slows hair growth and reduces diameter, reducing visibility and the need for shaving. Thanks to its anti-inflammatory properties, Kelisoft™ also provides an immediate soothing sensation after hair removal. Kelisoft™ contains a highly purified botanical substance that regulates the production of inflammatory mediators (PGE2, IL8, VEGF) known to stimulate hair growth and which are involved in the burning feeling after shaving.
Twice-daily application of a roll-on containing 3% Kelisoft™ under the arms of 20 female volunteers for 2 months showed that hair grows slower and finer, allowing women to skip a day between shaves. Additional tests carried out on the thick dark beard of male volunteers confirmed that once-daily application of a gel cream containing 4% Kelisoft™ for 2 months reduces the hair growth speed ("5 o'clock shadow" delayed by 3 hours) and provides a soothing sensation after shaving.
Kelisoft™ has been specifically developed for deodorant applications, 2 versions are available: a water-soluble one and Kelisoft™OS, which is oil-soluble. Kelisoft™ is the right ingredient for formulations that reduce shaving frequency while keeping skin soft and smooth.
