Laneth-15 is ethoxylated lanolin alcohol with 15 moles of ethylene oxide, a nonionic surface active agent with a remarkable blend of branched-chain alcohols and sterols. Due to these natural skin-moisturizing lipids, this ingredient possesses significant emollience.
Hair Waving Or Straightening
Hairstyles, like fashion, have become more adventurous, and most consumers have an "anything goes" attitude when styling their hair. The wide variety of hair setting, waving, or straightening ingredients available on the market can achieve short styles, long, voluminous hair, and sleek looks.
However, in recent years, the hair fixative industry has undergone drastic changes due to regulatory, environmental, and marketing pressures, resulting in a move away from alcohol-containing styling products. The high water and alcohol-free objectives for styling products mainly impacted hair sprays.
The maturity of the hair spray market and changing hairstyles have contributed to an increase in the use of hair styling mousses. Except for hairsprays, styling mousses are the most popular hairstyling product form, and were used by 17% of consumers across Europe.
The foam products' ease of application, pleasing aesthetics, and range of on-hair attributes are widely accepted by the consumer. They are easy to apply and allow certain hairstyles to be easily achieved. Unlike setting lotions, they do not run off.